Building magnetic brands and meaningful communities.
Aura & Thread is a brand and community strategy consultancy specialising in programming, experience design, brand building, and thought leadership. We partner with purpose-led businesses to turn connection into competitive advantage.
We deliver impactful results rooted in the belief that the future of brand building is community building.
Our Philosophy
Where strategy meets soul.
We take a deliberately different approach to brand and community strategy, we are agile, considered, and grounded in culture.
Whether you’re launching a brand, curating a community, or programming a flagship festival, we build with purpose and precision.
Thoughtful strategy, tailored to your goals
Built-in cultural relevance
Execution that blends creativity and commercial impact
AURA: BUILDING MAGNETIC BRANDS
Strategy, storytelling, and positioning designed to make your brand impossible to ignore.
Programming & Experience Design
Rolling calendars. One-off moments. Always intentional. We are experience makers.
We design and deliver scalable programming across a range of sectors, from HR and entrepreneurship to wellness, the arts, and media.
Rolling cultural calendars for brands, hotels, and venues
One-off conferences and flagship events
Community-first experiences that speak across interest groups
Strategic planning & content frameworks
Whether you're activating a single event or an annual programme, our team ensures every moment serves your audience and your brand.
We build immersive, memorable experiences that deepen connection and bring your brand to life — both online and offline.
Experiential event curation
Creative production & technical delivery
Multi-sensory activations
Hosted dinners, pop-ups, retreats & press trips
We apply design thinking, cultural intelligence, and human intuition to craft experiences that are not just memorable but deeply meaningful.
The Thread Membership
For just £50/year, unlock everything The Thread has to offer. One powerful membership. A whole year of friendship, ambition, and opportunity.
Join The Thread and get access to our
Global Slack community
Weekly newsletter
Open roles
Member directory—
Monthly In-person dinners
Industry meet-ups at events like SXSW and Cannes
Discounted experiences, and energising trips from hikes to wine tasting.
It’s friendship, ambition, and opportunity—all in one magnetic membership.
Become a Lifetime Member of The Thread for £249 and get access to everything. One-time payment. A lifetime of friendship, ambition, and opportunity—no strings, just strong threads.